Approach to Branding Shoot for Small Businesses: Capturing the Heart and Soul

Whether it’s boudoir or weddings or branding shoots, I know that one of the most important things is to showcase who the people are and what they’re about. For boudoir, it’s about letting women be confident and celebrate the moment they’re in. For weddings, it’s helping a couple remember all the moments from their day and the people they wanted to be there. And for branding, it’s not different. I want all the businesses I work with to feel like I get them and get their objective.

Let’s talk about how I tackle those branding shoots for small businesses like Storm King. I’ve got three key mindsets that guide me through the process:

Achieve their Goals

First things first, I gotta understand what the business wants to achieve with the branding shoot. It’s all about syncing up with their objectives and making sure the photos truly capture their unique vibe and get their brand message across.

Showcasing the Authenticity

I’m all about keeping it real when it comes to small businesses. I want to show them off as they are, but with a touch of highlighting their best features. When I did the branding shoot for Storm King, I made sure to go beyond the usual website and social media shots. I captured those genuine moments and interactions that truly represented the spirit of the gym.

Craft a Story

Even in branding shoots, storytelling is key. People crave narratives that stir up emotions and provide a satisfying resolution. So, when I took on the Storm King shoot, I wanted to create a visual story that took viewers on a journey. I showcased the challenges, the triumphs, and the overall empowering atmosphere of the gym.

Storm King Athletic Club isn’t just your run-of-the-mill gym. It’s a place that’s all about community, support, and reaching those fitness goals. My branding photo shoot captured the heart and soul of Storm King, showcasing the genuine connections and the uplifting vibes that make it my home-away-from-home. By aligning my efforts with the gym’s objectives, showing off their authenticity, and weaving together a compelling visual story, I aimed to let the true essence of Storm King Athletic Club shine through and inspire others to join this incredible community.

So, if you’re on the hunt for a gym that gives you that personal touch, fosters a tight-knit community, and believes in the transformative power of fitness, look no further than Storm King Athletic Club in Port Angeles, Washington. And if you’re looking for a branding shoot that is going to accomplish your goals and showcase who you are, reach out to me and let’s make a plan.