Branding Photos for Onyx Gym in Port Angeles

A branding photo session is all about capturing the essence of your business. Recently, I had the pleasure of working with Onyx MVMNT Studios in Port Angeles, a woman-owned and operated gym focused on empowering the local community of women. Here’s a look at the process we followed to create impactful images that represent their vibrant and supportive space.

Initial Consultation: Discovering Your Brand Vision

We start with a consultation where we dive into your vision. During my call with Onyx, they shared their goals for the shoot: to capture the gym as a fun, welcoming space where women feel empowered. We discussed whether they wanted experiential shots of workouts, team headshots, or both. Onyx had gathered inspiration photos that helped convey their desired vibe, which was modern, approachable, and community-centered.

Planning the Look and Feel of Your Shoot

To bring your vision to life, we explore the mood you want to create. For Onyx, we aimed for images that reflected strength, warmth, and community. For your own branding shoot, you can compile a Pinterest boards they shares exactly what you envision. Gathering a few reference images or a mood board can be a great starting point to communicate your ideas if you’re planning your branding session.

Shoot Day: Setting the Scene and Getting Comfortable

On shoot day, my priority is making clients feel at ease in front of the camera. I arrive early to walk through the space, finding creative ways to capture its energy. At Onyx, explored various angles to show off Onyx’s atmosphere, from action shots with the team to candid moments of walking into the gym. Moving around the space made the images more dynamic and highlighted all aspects of the gym, giving a full view of the brand.

Capturing Community and Authenticity

At Onyx, community is everything, so capturing candid shots was key. We focused on moments of teamwork, support, and genuine connection between the gym’s team and exercises they offer. This is especially powerful for small businesses; these images give potential clients a glimpse into the experience they can expect when walking through the doors.

Editing and Delivering Your Final Photos

Once the session wraps, I edit each image to align with your brand’s tone. For Onyx, I kept the colors warm and welcoming, ensuring the photos authentically represented the gym’s energy. Within a few weeks, I delivered the final images, ready to be shared across their website, social media, and print. These images are not just marketing tools—they’re a window into the brand itself.

Why Branding Photography Matters for Small Businesses

Branding photos go beyond aesthetics. For Onyx, these images help build trust with clients, showcase the gym’s supportive environment, and convey a clear message of empowerment. Small businesses especially benefit from authentic images that highlight their mission and values, creating an emotional connection with their community.

A branding session is a powerful way to bring your business to life in a way that words alone can’t. Let’s chat if you’re ready to capture your brand’s story!